There are over 3 billion mobile users in the world. On average, each spends 2 hours 51 minutes a day on their smartphone. This channel has become the easiest way to reach the consumer who checks their phone at least 63 times in a day. Amazing!
How do you take advantage of this potential? Discover the top 10 trends that will take mobile marketing to the next level in 2020.
1. Native ads
When integrated with content marketing, native advertising helps build consumer trust and affinity. How? By providing them with added value in finding certain information, without hindering their mobile experience.
They usually appear as sponsored articles, recommendations or blog posts. These ads are very effective, as they are perceived as non-intrusive and useful for those who watch them. In fact, more than 51% of mobile users have discovered a brand or product by searching with their cell phone.
Native ads don’t convert immediately, but they do increase awareness of a company. Internet users won over by a relevant article or content will tend to stay with the brand by subscribing to its newsletter or social networks.
So when they are retargeted with an ad containing a more direct call to action, they are more likely to act!
Also read 8 tools to analyze your application statistics
2. An “app-store friendly” application is essential
Mobile users are spending more time in app stores. If you haven’t already done so, it’s time to launch your mobile application. Don’t worry, you can call a freelance developer to help you.
If you have already jumped into the app, you need to optimize it to help its ranking on app stores.
- Optimize the metadata of your page on the app store
This includes your app’s description, its preview video and, of course, its screenshots.
- Make your application easier to find
Take the time to research how your app and your competitors’ apps are ranking. You’ll find out which ones are ranking higher, so you can analyze the keywords they use.
Also read: How to optimize your app’s visibility on the App Store and Google Play?
- Encourage users to leave a review
Contact your users when they are most likely to be satisfied (2-3 days after downloading your application, for example). Encourage them, via a pop-up, to rate it and leave a review on the store.
3. Make way for local marketing!
Experts predict that targeted mobile ad spending will continue to rise over the next few years. The reason? Consumers are spending more time on their cell phones than on their computers.
In addition, the use of connected speakers is accentuating this trend. 58% of consumers regularly use voice search to find a local business.
To meet this demand, advertising platforms are expanding their offerings with ever more precise geographic targeting, and qualitative mobile ad placement.
If your business is local, in 2020, launch geo-targeted campaigns on mobile to increase your sales!
4. The growth of social eCommerce
In 2018, 55% of online purchases were made through social networks like Facebook, Instagram or Pinterest. And the numbers are still growing! It must be said that these platforms provide more and more effective tools to help brands boost their sales.
So, if you haven’t explored social commerce yet, now is the time to get started! If you don’t, your competitors will take the place (they may already have).
5. More augmented reality
Augmented Reality is gaining momentum in mobile marketing! This technology offers a high experiential value. You can integrate your products into the daily lives of your consumers. Beauty brands, for example, use it to allow their customers to try on a lipstick, a hairstyle or a foundation.
Adopting AR may not be a requirement to stay ahead in your market. However, if you’re in e-commerce, design, tourism, fashion or beauty, you should go for it in 2020. It’s a unique opportunity to stand out from your competitors!
Virtual reality is also very successful. Although more difficult to set up, it can boost your notoriety if you evolve in the automotive or entertainment sector. So, AR or VR?
Also read: Social networks: 7 trends to watch in 2020
6. The arrival of 5G and its possibilities
5G is considered one of the most important mobile marketing trends for years to come. The technology promises easy delivery of 4k video and faster Augmented Reality experiences. In addition, it is expected to reduce network latency to less than 10 milliseconds. Which means, more speed!
So digital experiences will change. Users will experience faster, smoother and more powerful interactions from apps, media and websites. What does this mean for businesses? That they will be able to offer a more rewarding user experience on mobile!
Many phones on the market are already 5G ready. You need to get ready now.
7. More and more payment options
Customers want to pay for products and services using the various payment platforms available to them. For example, when a consumer has Apple Pay, they expect to be able to use that service. The same goes for Google Pay or PayPal.
Align trends between your point of sale, mobile app and e-commerce. Allow your consumers to order on one and pay on the other, offering a maximum of payment methods. This is the key to stand out from the crowd and secure your sales.
Also read: The 5 payment trends in 2020
8. Faster and faster display
Mobile users are in a hurry, they like when a website provides them with information quickly. Thus, 47% of consumers want a page to load in 2 seconds or less, 40% will leave a site that does not display after 3 seconds.
Finally, 52% of online customers believe that loading speed is important to their loyalty.
In addition to providing a poor customer experience for the user, a slow site is bad for SEO and loses customers. So it’s time to adopt the AMP format for your site. It will be better optimized for mobinauts to create a pleasant experience.
9. Progressive web applications still needed
What are progressive web apps? It’s simple, it’s a mobile version of your website that looks like an application. The goal is to guarantee a smooth mobile experience without forcing mobile users to download an application.
Pages load quickly even without a high-speed connection. The experience is more immersive, completely designed for mobile navigation. Such a comfortable navigation encourages the user to stay on your site and promotes conversion!
10. Retargeting will also take place on mobile
Retargeting generates 37% more revenue than acquiring new users! Many brands have understood this and use it on desktop as well as mobile.
In 2020, the trend is to capture your consumers via mobile, rather than looking for new customers at all costs. Think about retargeting to stay in the minds of your customers: target your website visitors, those who abandoned their shopping cart, your newsletter subscribers and even your followers on social networks. Offer each segment a personalized message and offer to increase your conversion rate.
2020 is the year of all opportunities with mobile marketing. 5G will open the door to more Augmented Reality, more speed, more technology and a better user experience. Finally, don’t forget to implement local and social mobile marketing for customer acquisition and retention. Get a freelance mobile development professional to ensure the success of your mobile strategy.